Local IT firm Pacxa has announced the rollout of its new visual brand, featuring a new logo and color palette. The updated look, the company says, represents “Pacxa’s evolution as a strategic partner to its customers and a dynamic leader in innovation.”
The new look was introduced to staff in January, and has since been shared with valued customers, partners, and vendors. The rebrand is now entering its next phase, a soft launch to the general public. Externally facing brand materials, such as social media profiles, now reflect the new branding.
The rebrand effort will be completed in the second quarter of 2021 with the release of a completely redeveloped website. The site will not only showcase the new look, it will highlight the specialized services that have been refined since the company’s inception.
“This rebrand is an opportunity to foster a more integrated Pacxa,” says Pacxa president Kelly J. Ueoka. “One that harnesses the capabilities of all of our groups for every client project because we have cultivated an environment that thrives on collaboration and cross-pollination of ideas.”
The logo design, the letter “P” folded over, represents two sides of Pacxa: business and technology. This visually conveys that Pacxa is not just an outsourced IT company, but also a strategic partner that will help companies leverage technology to take them to the next level. The angled slope at the juncture between both sides represents the growth and acceleration of Pacxa’s evolution. The negative space denotes forward momentum.
Overall, the company says, its new branding symbolizes the company’s commitment to help local businesses advance and innovate via technology.
Pacxa is a Hawaii-based technology solutions provider that delivers sophisticated world-class technology to help Hawaii organizations innovate, manage risk, and realize their potential. For more information, please visit www.pacxa.com.